Canada Beef Inc. and Canadian Beef Bacon – a sizzling partnership

Monday, 07 November 2011 00:00

Canada Beef Inc. and Canadian Beef Bacon – a sizzling partnership

Beef bacon is one of the most novel products to be launched over the past decade and Canada Beef Inc. is pleased to provide support to Canadian Beef Bacon Corporation as it breaks new ground in product development.

There are other beef bacon products available in the market, but Canadian Beef Bacon Corporation has made some significant advances over their competitors.

New industry code
The company was looking for a consistent supply of the proper beef plate specifications ideal for the manufacturing of beef bacon, because much of what they received varied significantly from one shipment to the next.  Canada Beef Inc. used their intimate knowledge of the supply chain and relationships developed over years, to ensure that Canadian beef plates were the product of choice for the Canadian Beef Bacon Corporation. 

The result of this collaboration was a new beef code being set nationally by Cargill, a major packer, for the required beef specifications.  Cargill sorts and packs these bellies for use by Canadian Beef Bacon, instead of sending them to trim.  Aside from providing a new, consistent quality cut, this is a great opportunity to contribute to improved return on investment regarding total carcass value.

The result to consumers is a beef bacon that performs similarly to pork bacon and will be of consistent quality and taste every time it is purchased.  “We benefited from Canada Beef’s expertise and network within the industry and have been able to provide a high quality product that consistently performs like pork bacon,” said Richard Janzen, company owner and founder.

Sharing knowledge and networks
Canada Beef Inc. also provided technical service and support with ingredient and processing technologies as well as acting as a liaison with manufacturers to assist with locating the ideal Canadian federally registered processor to manufacture Canadian Beef Bacon – Jadee Meats in Beamsville, Ontario just outside of Niagara Falls.

“We also shared the Canadian Beef Advantage attributes and the positive perception of consumers to the Canadian beef brand mark – and they were eager to include Canadian branding,” says Brad Wildeman, Chair, Canada Beef Inc. The brand mark was immediately adopted by Canadian Beef Bacon and is now on all of their packaging and advertising, as well as their web site.

Canada Beef supplied a letter of support endorsing the benefits of beef bacon as an alternative protein source that is healthy and nutritious and interchangeable with other bacon proteins. They have now entered into a cost sharing partner program to further expand the market reach and penetration of Canadian Beef Bacon within North America and potentially abroad.

Canada Beef Inc. is an independent national organization representing the marketing and promotion of the Canadian cattle and beef industry worldwide. Its efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products are funded by cattle producers through the National Beef Check-Off, which in turn makes it possible to access beef industry market development funds provided by the government of Canada and the Government of Alberta.

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Media Contact:

William Lister
Director of Corporate Communications

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