Beef Bacon Releases White Paper

Wednesday, 23 February 2011 00:00




For immediate release

Canadian Beef Bacon Releases White Paper

(CALGARY, AB – February 23, 2011) – Canadian Beef Bacon Corporation (CBB) has released an insightful and eye opening White Paper.

Beef Bacon: How an innovative food can transform the beef industry and re-energize consumer loyalty.· This objective assessment on the state of the bacon nation was researched and produced by CBB Co-Founder and President Richard Janzen said Cyba Stevens Executive Vice President Fred Hunt “and it has been well received by our clients and the industry at large”.

“We were amazed by the demand for bacon and the five challenges that Janzen identified and CBB addressed” said Hunt.· “The Beef Bacon white paper brought great clarity to a complex issue that includes global issues like health, medicine (allergies) and religion, and the entire Cyba Stevens team is pleased to be part of the solution” continued Hunt.

Cyba Stevens Management Group (CSMG) is a progressive, entrepreneurial organization that services Food, Drug, Club, Mass, and C retail channels in Canada.· We represent a portfolio of clients well known to Canadian consumers and are strongly positioned for growth in an ever changing industry.

Canadian Beef Bacon Corporation is more than just a producer of delicious food products, CBB a solutions company.

Despite its versatility, delicious taste, ease of use and preparation, consumers and producers alike have been trying to replicate bacons innate appeal in a healthier and less exclusionary form.· To this end, bacon like products have been made from numerous sources of protein including but not limited to Turkey, Duck, Chicken, Lamb, Beef and even Soy.· Food producers spend millions of dollars each year on research and development, looking for innovative ways to create new and interesting products that consumers will love but only CBB had the ability to listen and respond.

For the food services industry, the beef industry, and for consumers, the choice is clear: Beef bacon provides a healthier, socially acceptable food choice as a premium alternative to bacon. Beef bacon is the innovation that will transform consumer’s bacon-eating habits and CBB is committed to bringing you the kind of solutions that are capable of making a beloved food even more attractive.

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Media Contact:


Richard Janzen
Director of Corporate Communications